What is a GEO Audit?
A GEO Audit is a systematic analysis of whether and why AI systems — ChatGPT, Perplexity, Claude, Google AI Overviews, Gemini, and Copilot — cite your brand when your buyers ask relevant questions. We run 40+ real buyer queries live across 6 AI platforms, log who gets cited and why, map competitor citations, and deliver a prioritized fix list with three horizons: this week, this month, this quarter.
How is a GEO Audit different from an SEO audit?
An SEO audit measures rankings, backlinks and technical health for Google's blue-link results. A GEO Audit measures something entirely different: whether AI generative engines actually cite your brand when buyers ask questions in natural language. The signals AI systems use — content extractability, passage structure, entity clarity, third-party authority — overlap with SEO but require a methodology built specifically for generative AI.
Which AI platforms does the audit cover?
ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini and Microsoft Copilot — the 6 platforms your buyers are most likely using for considered-purchase research. Each responds differently to the same query, so we test all six, not just the largest one.
What do I receive at the end of the audit?
A prioritized fix list divided into three horizons: this-week fixes (robots.txt, schema corrections, quick extractability rewrites), this-month work (deeper content restructuring, authority gap closures), and this-quarter initiatives (third-party presence program, entity clarity work). Plus a 60-minute strategy call with Diego and Goyo to walk through every finding.
How long does the audit take?
10 business days from kickoff to delivery. We run 40+ queries manually across 6 AI platforms — there is no shortcut for doing this right. Automated tools cannot reproduce how a real B2B buyer interacts with ChatGPT or Perplexity for a complex purchase query.
Do I need to already rank on Google for GEO to matter?
No. AI search systems pull from a completely different pool than Google's ranking algorithm. Many brands that rank well in Google are invisible in AI answers — and some brands with modest Google rankings appear frequently in AI citations. GEO is a parallel discipline. The content improvements GEO requires — cleaner structure, clearer entity definitions, better passage extractability — also tend to improve SEO signals.
How soon will I see results?
First citation wins typically appear within 4 to 8 weeks of implementing the fix list — usually from quick extractability rewrites and schema corrections. The compounding effect, where your brand is cited more consistently than competitors for priority queries, builds over 3 to 6 months. GEO is not a one-time campaign; it is a compounding asset.
Is this relevant for B2B companies?
Especially for B2B. AI search is growing fastest in considered-purchase categories: B2B SaaS, professional services, financial products, and premium brands. 89% of B2B buyers now consider AI search a top source during their buying process. If your sales cycles are 30 days or longer, your buyer has already asked an AI system about your category before they reached your site.
