Field Notes · Vol. 01
Written by Diego Cipion from the Miami boutique. 25 years of brand strategy, a lot of time pushing the AI stack, and a bias toward showing the work instead of talking about it.
A practical 14-point checklist — robots.txt AI bots, schema, entity consistency, passage extractability. Run it before your category gets cited without you.
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7 moves in order of impact: unblock AI bots, rewrite for extraction, FAQ schema, entity consistency, cited stats, comparison content, third-party presence.
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Why large brands are losing AI citation share to smaller competitors and the 6 structural changes that reverse it. Written for CMOs and VP Marketing.
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Meta killed detailed targeting on January 15, 2026. Advantage+ is the floor and creative is the new targeting. What tier-1 brand accounts are actually doing — signal hygiene, 15-20 weekly variants, and the 7/14/21 cadence.
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The shift from ranking to citation, what classic SEO still carries, and five moves any brand can make this week to start showing up in ChatGPT, Perplexity and Google AI Overviews.
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What triggers an AI Overview, who wins the citation, a before/after page rewrite, the structural checklist, and a FAQ answering "does AI Overviews kill my SEO traffic".
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The 5 AEO levers, the content structure AI needs to extract and cite you, and the exact sequence to fix your brand visibility in LLMs.
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Most B2B brands have no content system. Just random posts. This is the architecture: 5 pillars, AI-assisted production, distribution and pipeline measurement.
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AI-generated creative plus Advantage+ AI bidding creates a compounding paid media system. The data, the creative feed setup, and what still requires human direction.
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From lead capture to close. The modern automation stack, Make vs n8n decision tree, where AI fits, and real workflows for service businesses.
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83% of brands with strong Google rankings don’t appear in AI answers. The 6 reasons and the exact sequence to fix them.
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The case for integrated marketing. How 5 services feed each other, the compounding effect, and why boutique beats holdco for this type of work.
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A unified content strategy for 2026. The pillar-cluster-GEO framework and how to distribute for maximum multi-engine visibility.
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A direct comparison for marketing agencies. Features, pricing, AI capabilities, and which platform fits which business model.
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8 evaluation criteria, 6 red flags, 12 questions to ask before signing, and what AI-native actually means.
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CPM benchmarks, the creative-first model, Spark Ads vs In-Feed, TikTok vs Meta ROAS, and how to build a content-to-paid flywheel.
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What actually drives AI marketing agency pricing, and what you get at each tier — from single-service retainers to full-stack programs.
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