Field Notes · Vol. 01
Written by Diego Cipion from the Miami boutique. 25 years of brand strategy, a lot of time pushing the AI stack, and a bias toward showing the work instead of talking about it.
Meta killed detailed targeting on January 15, 2026. Advantage+ is the floor and creative is the new targeting. What tier-1 brand accounts are actually doing — signal hygiene, 15-20 weekly variants, and the 7/14/21 cadence.
Read the essay →
The shift from ranking to citation, what classic SEO still carries, and five moves any brand can make this week to start showing up in ChatGPT, Perplexity and Google AI Overviews.
Read the essay →
AIM Director is the cinematography layer of the AIM software suite — a director's brain sitting on top of Midjourney, Veo 3, Runway and Higsfield. What it is, who it's for, and why Cipion is putting it on every brief.
Read the launch note →
What triggers an AI Overview, who wins the citation, a before/after page rewrite, the structural checklist, and a FAQ answering "does AI Overviews kill my SEO traffic".
Read the guide →
The 5 AEO levers, the content structure AI needs to extract and cite you, and the exact sequence to fix your brand visibility in LLMs.
Read the guide →
Sora, Runway, Kling, Veo. The AI video stack is mature. What it delivers, what it still cannot do, and the Cipion + AIM World production workflow.
Read the essay →
Most B2B brands have no content system. Just random posts. This is the architecture: 5 pillars, AI-assisted production, distribution and pipeline measurement.
Read the guide →
AI-generated creative plus Advantage+ AI bidding creates a compounding paid media system. The data, the creative feed setup, and what still requires human direction.
Read the playbook →
From lead capture to close. The modern automation stack, Make vs n8n decision tree, where AI fits, and real workflows for service businesses.
Read the guide →
83% of brands with strong Google rankings don’t appear in AI answers. The 6 reasons and the exact sequence to fix them.
Read the fix →
The case for integrated marketing. How 5 services feed each other, the compounding effect, and why boutique beats holdco for this type of work.
Read the framework →The 5 AEO levers, the content structure AI needs to extract and cite you, and the exact sequence to fix your brand visibility in LLMs.
Read the guide →Sora, Runway, Kling, Veo. The AI video stack is mature. What it delivers, what it still cannot do, and the Cipion + AIM World production workflow.
Read the essay →Most B2B brands have no content system. Just random posts. This is the architecture: 5 pillars, AI-assisted production, distribution and pipeline measurement.
Read the guide →AI-generated creative plus Advantage+ AI bidding creates a compounding paid media system. The data, the creative feed setup, and what still requires human direction.
Read the playbook →From lead capture to close. The modern automation stack, Make vs n8n decision tree, where AI fits, and real workflows for service businesses.
Read the guide →83% of brands with strong Google rankings don’t appear in AI answers. The 6 reasons and the exact sequence to fix them.
Read the fix →The case for integrated marketing. How 5 services feed each other, the compounding effect, and why boutique beats holdco for this type of work.
Read the framework →