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SERVICE · PAID MEDIA

PAID MEDIA.Built to convert. Not just to spend.

Full-funnel campaigns on Meta, Google, TikTok, LinkedIn and programmatic, built by someone who has managed budgets for global brands for 25 years. Every dollar has a job. Every week has a test. Every month has a decision. No spend reports disguised as strategy.

Audit my ad account How we work
WHAT THIS ACTUALLY IS

A testing system. Not a media plan in a PDF.

Most paid media looks like this: one set of creative, one set of audiences, monthly reports on spend. That's not a system — that's a habit. Cipion runs paid as a weekly testing cadence: new creative hypotheses, new audience hypotheses, new offer hypotheses, ruthlessly measured. Winners scale. Losers die fast.

The combination that makes it work: Cipion's creative team produces new ad variants weekly using AI (the same stack that powers AI Creative). The media team runs structured tests against them. The analytics layer triangulates platform data, server-side tracking and MER. You don't just get more ads — you get more learning, faster, at lower incremental cost.

THE FULL-FUNNEL STACK

Three layers. All of them, or none.

TOFU

Demand creation

Top-of-funnel. New audiences. Brand-building creative that earns attention before it asks for anything.

  • Meta broad + interest stacks
  • TikTok creator-style spots
  • YouTube Demand Gen
  • Programmatic contextual
MOFU

Consideration

Warm audiences. Deeper creative — explainers, social proof, comparison. Moves from "I've heard of you" to "I'm considering you."

  • Site + engagement retargeting
  • Lookalikes on converters
  • Explainer + review ads
  • Email + CRM sync audiences
BOFU

Conversion

High-intent traffic. Offer-forward creative. Search + shopping + direct response. The layer that closes.

  • Google Search + PMax
  • Meta catalog + ASC
  • Branded search defense
  • Competitor conquest
HOW CIPION DOES IT DIFFERENTLY

Four structural choices.

Creative velocity via AI

New ad variants shipped weekly — not "tweaks", full new creative. Generative video and imagery let us test 10x the hypotheses at a fraction of production cost. Algorithm-favored diversity, without production drag.

AIM World — cinematic brand story, urban campaign
AI cinematic — paid media creative by Cipion + AIM World

Three-layer measurement

Platform conversions for signal, server-side / CAPI for truth, MER or incrementality for business. Post-iOS14 reality demands triangulation. We build it on day one, not as crisis response in month four.

Senior strategist, not a buyer farm

Diego on the account. 25 years of budget discipline. No junior buyer learning on your spend. No "account exec" layer between you and whoever's in the platform.

Landing page conversion support

Ad clicks mean nothing if the page doesn't convert. We work on the landing experience in parallel — message match, above-fold conversion, mobile UX — because a 2x improvement there is worth more than any bid strategy.

WHO THIS IS FOR

Brands spending real money and not seeing the system.

If you're spending $15k to $250k a month in working media and your current agency's monthly report leads with "we spent the budget" — we should talk. Cipion paid media works best for DTC / ecommerce, considered-purchase B2B and premium consumer brands with a real funnel to optimize.

PROCESS

How a Cipion paid engagement runs.

Account + funnel audit (week 0)

We go under the hood: spend breakdown, creative inventory, audience hygiene, pixel + CAPI health, landing page conversion, MER baseline. You get a written audit before we commit to a strategy.

Funnel architecture + testing plan (week 1)

TOFU / MOFU / BOFU budget split. Hypothesis list — creative, audience, offer. Measurement model locked: CAPI events, conversion windows, MER target, decision rules.

Launch + weekly cadence (week 2+)

Every week: new creative ships, new tests launch, losers die. One 30-minute weekly working call with Diego — not a monthly review deck. You see decisions, not dashboards.

Monthly business review

Once a month we zoom out: MER vs target, cohort CAC payback, channel contribution, next-month reallocation. Written document, not slides. Decisions tracked month over month.

DELIVERABLES

What you actually get.

Account + funnel auditWritten document. Baseline, gaps, priority fixes. Yours to keep even if you don't hire us.
Full-funnel campaign buildTOFU / MOFU / BOFU campaigns structured across Meta, Google, TikTok, LinkedIn or programmatic as the plan requires.
Weekly creative shipmentFresh ad variants every week — video, static, carousel — produced in-house with generative AI to keep algorithmic learning hot.
Measurement stackCAPI / server-side events, MER dashboard, cohort payback view, weekly decision log.
Landing page recommendationsMessage match + above-fold + mobile UX fixes prioritized by expected conversion lift. Implementation in-house or via your dev team.
Monthly business reviewWritten, decision-focused. MER, CAC, contribution by channel, next-month reallocation.
FREQUENTLY ASKED

Paid Media, answered.

What platforms does Cipion manage for paid media?

Cipion manages full-funnel paid media on Meta (Facebook and Instagram), Google (Search, PMax, YouTube, Demand Gen), TikTok, LinkedIn and programmatic DSPs. Channel selection follows the brand's audience and funnel stage — we don't spend on a channel because it's popular, we spend where the buyer actually converts.

How does Cipion's paid media approach differ from a typical ads agency?

Most ads agencies run one set of creative against one audience and report on spend. Cipion runs paid media as a testing system: every week a structured set of creative, audience and offer hypotheses are tested against clear KPIs, winners are scaled, losers are killed fast. The deliverable is learning plus conversion, not a spend report. Diego is in the account — no junior buyer disguised as a strategist.

What is a full-funnel paid media system?

A full-funnel paid media system splits media into three coordinated layers: top-of-funnel (TOFU) for demand creation and audience building, mid-funnel (MOFU) for consideration and retargeting warm audiences, and bottom-of-funnel (BOFU) for direct conversion of high-intent traffic. Each layer has its own creative style, audience, bidding strategy and KPI, but they feed each other — TOFU builds the audience MOFU and BOFU convert.

How much ad spend does a Cipion engagement require?

Cipion's paid media engagements are designed for brands investing at least $15,000 per month in working media, typically in the $25,000 to $250,000 per month range. Below $15,000 the testing velocity is too slow to produce statistically meaningful learning. Above $250,000 we structure dedicated pod support rather than a single strategist engagement.

How does Cipion track conversions when platform reporting is unreliable?

We use a three-layer measurement model: platform-reported conversions for directional signal, server-side or CAPI-tracked conversions for platform-independent truth, and MER (marketing efficiency ratio) or incrementality tests for business truth. No single number — paid media post-iOS14 requires triangulation. We build this measurement on day one, not as an afterthought.

Your spend deserves a strategist.

Book a 30-minute paid audit call. Bring your ad accounts view-only. We'll tell you what we'd change in the first hour and where the biggest MER lift lives.

Book a paid audit →